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Search Engine
Optimisation.
For many years now, we have been getting out
customers at or near the top of Google and
other internet search engines, for their
chosen search phrases. This is mainly
achieved by ensuring Google gets what it is
looking for - websites rich in information.
The column below left* contains advice about
how to make a search engine friendly
website. |
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Make a site
with a clear hierarchy and text links. Every
page should be reachable from at least one
static text link.
Create a useful, information-rich site, and
write pages that clearly and accurately
describe your content.
Think about the words users would type to
find your pages, and make sure that your
site actually includes those words within
it.
Try to use text instead of images to display
important names, content, or links. The
Google crawler doesn't recognize text
contained in images. If you must use images
for textual content, consider using the
"ALT" attribute to include a few words of
descriptive text.
Make sure that your <title> elements and ALT
attributes are descriptive and accurate.
Check for broken links and correct HTML.
If you decide to use dynamic pages (i.e.,
the URL contains a "?" character), be aware
that not every search engine spider crawls
dynamic pages as well as static pages. It
helps to keep the parameters short and the
number of them few. |
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Examples of
excellent search engine
performance of the three websites featured
on our home page can be seen below:
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